If your web site is information driven, it is more than likely
that a database is used to serve up the content.
Now when it comes to search engines, all your valuable content
is invisible because it is stored in the database! Generally
speaking search engines will not index search results on your
web site. This leaves you with a database full of rich
information but no way for the search engines to index it!
There is a simple way around this: store your content in a dual
format. One version is kept in the database and another in
static html formatted files. The static version is then
submitted and indexed by the search engines. This is a
programming free, 20 minute process as you will see below.
If you don't have a large content database here is what to do,
visit your site and perform a search that returns the largest
amount of results from you database. Store the source code of
the search result page to a static html file and publish this
file to your web site. Then it's a matter of submitting this
page to all the search engines and Voila! Your web site content
is for the world to see.
If you have a fairly large database then you're in luck! Cause
I've got a method for you that will create some of the most
powerful jump pages you'll ever have. This should take around an
hour all up, but it's well worth it:
1) Creating the static pages: visit your web site online and
perform a single search for each major content category, eg:
"history books" might be one category. At each result screen
save the source code to a html file. It's worthwhile taking care
in the naming of the individual html files. The name could be
in-line with the category names. Repeat this for all the
categories.
2) Publish the static pages: your content is now in a static
format which is search engine ready. Publish all the static
pages into a new directory on your web site.
3) Create a master page: you are now ready to submit the static
pages to the search engines. You could submit the static pages
one by one. Instead, you can create a master page which contains
links to all of the static pages. This means that only the
master page needs to be submitted to the search engines. The
search engines will then crawl through the rest of the pages.
4) Submit to the search engines: all you have to do now is
submit the master page to all the major search engines. That’s
it!
Now the big bonus! If you performed your searches in a clever
manner (1 above), you will have keyword specific static pages.
These will produce amazing traffic from search engines as they
will be rated very high.
If you have some lengthy content pages you might want to break
down the static pages into 3 levels: articles, list of articles
and a master page, for example.
Within two to four weeks of submitting your mater page you
should see some impressive traffic from your category specific
static pages.
It is then just a matter of refreshing and resubmitting the
static pages at regular intervals, monthly would be sufficient.
Most importantly, keep it simple for yourself, if a single
static page is enough, leave it at that. If you have time, plan
out how you can get the most value out of your content.
If you have any questions or queries please don't hesitate to
contact me. You can find me at www.makingclicks.com
About the author:
Hani Banna is an online marketing consultant with one of the
major banks. He has been helping companies maximize their
marketing efforts with a no-nonsense approach. Visit
http://www.makingclicks.com/ to create a killer marketing
campaign instantly!
