This article tells you how to get a top 10 ranking on every
major search engine and how to eliminate 99% of your competition.
First the real basics, you need to understand the meta keyword
tag. Most search engines use meta tags to index your website. So
your meta tag decides which queries your page turns up on. It is
inserted within the <HEAD> element of your page and takes the
following form:
<META NAME="keywords" CONTENT="Put keywords here separated by
commas">
To put it very basically the keywords in your meta tag should
appear as many times as possible in the text of your page and
MUST appear in the <TITLE></TITLE> tags of your page, otherwise
you will have a severely reduced chance of getting a high
ranking. Do not try to trick the search engines by simply
filling your page with a meaningless babble of keywords or
keywords the same colour as your background as these tricks are
now understood by search engines and considered spamming. If you
are found guilty of spamming your site will be removed from the
search engine without a trace. Harsh I know but that's the facts.
SLASH COMPETITORS TO 1% -----------------------
We all have keywords for which we wish we had top ranking, for
me it's "paper airplanes"; for you it may be "video rental" or
"holiday resorts" or any of hundreds of very general search
terms. If you find your site keeps on ending up on the fifth
page of the search engines (where no soul has ever visited or
ever shall) here is a trick to ensure you get a better ranking.
Once you have finished reading this e-mail go out and perform a
search for your major keywords on Altavista or Infoseek or any
search engine that gives you the number of pages it has found
for your keywords. Tens of thousands, hundreds of thousands of
pages turned up? You bet! So now you have to be sneaky. With all
those hundreds of pages even if you had the highest keyword
density short of spamming the search engine and thousands of
links across the net it is hit and miss whether or not you'll
get a top ten ranking. So come away from that fantastic,
wonderful keyword, it is bad for your health and likely to give
you ulcers.
Try a new search, make your query more regional "video rentals
in London" or "holiday resorts in Florida". How many pages are
turned out now? Modify your search terms any way you like until
you have cut your competitors' pages to 1% or less of their
original number, which is surprisingly easy to do. Make sure
your terms are still relevant to your site, you want targeted
visitors, not any random surfer who'll leave two page views
after they enter. Once you have found a good search term add it
to a meta keywords tag at the top of a new page with content
relevant to that keyword term. Place the term in the text of
your page a number of times so that it appears naturally and
often. Don't edit your keyword inadvertently by reducing it to a
common abbreviation, for example, "airplanes" to "planes". Then
submit your page to the search engine, once it is listed see
where it ranks and play with the content to push it up the
ranking for your new keyword term, you have 100 times less
opposition so your chances of getting a top ten ranking are
enormously better.
Of course more specific phrases are searched for less than
general terms so don't stop with one term do 10 or 20 and design
a new page within your site with relevant content that contains
each term repeatedly. Consider the millions of searches
performed each day and if your term isn't too obscure you should
hope for it to turn up a few times every day on each search
engine. Consider if you had 20 terms with top ten search engine
rankings and each searched for three times a day in total across
all search engines. That would give 22 000 extra highly targeted
unique visitors a year and that is a very conservative estimate.
About the author:
Alex Schultz runs a fun site full of easy to follow free
diagrams and instructions for making paper airplanes at
http://www.paperairplanes.co.uk/ it has been featured in a
number of major ezines for children and teachers and is to be
featured in a major UK internet magazine next month. Go on treat
yourself to a break and LEARN TO FLY...
