Part 2-Using Keywords in the Body: Put Them Here, Put Them
There, Put Them Everywhere! By: Janet L. Hall
PLEASE NOTE: All HTML code in this article is placed inside ( ).
I've done this because some people receive their email as HTML
and they might have problems receiving or viewing without the (
). You WILL NOT put YOUR code in ( ).
Image TAGS are a great place to “plug” in some of your keywords
but be careful not to use too many images on your pages. Why?
Too many images can slow the loading process of your page to
appear. Your visitors don’t want to wait, and WON’T, if you have
packed too many images onto a page. They will move onto your
competitors, getting what they came looking for, information,
and NOT images.
I use FrontPage to create my pages on my web site; however,
FrontPage DOESN’T automatically include all the information you
should have in your Image TAGS that will aid in a quicker
loading time. Nor does it place YOUR keywords in your Image
TAGS. You have to take the extra steps to insert them.
Let’s look at what a basic Image TAG looks like behind the
scenes in HTML:
(<IMG SRC=”whatyounamedtheimagewhenyousavedit.imagetype”>)
NOTE: .imagetype is the format, such as .jpg, .gif, or .tif that
the image was saved as. These are the abbreviations for
compression formats for graphics that help make the small file
size. .jpg is good to use for photos or graphics without text,
and a .gif is wonderful to use for a tape or book cover that has
text, such as the title, that you want your visitors to be able
to read.
Your images are placed in a folder or directory in FrontPage,
usually called Images; although I renamed mine PICS. You should
also name your folder or directory on your web host the SAME.
This consistent naming of folders will help save a lot of time
and hassles.
So now I have another element in my code. It looks like this:
(<IMG SRC=”pics/whatyounamedtheimagewhenyousavedit.imaget ype”>)
Continuing From Last Time: 5. Naming your Images: Search engines
could care less what you name your images, they can't read them.
6. BUT they can read an ALT TAG, a place where you can insert a
description for that image or your keywords. This will also
allow visitors that have images turned off, to read what the
image is that they can’t see when the page is loading. Go to
http://www.overhall.com/contactus.htm and place your mouse
pointer over the image of me. A small yellow box will appear
with text. This is what I typed into my ALT TAG for that image.
Including the Alt TAG your Image TAG will look like this:
(<IMG SRC=”your folder or directory name/
whatyounamedtheimagewhenyousavedit.imagetype”ALT="k eyword or
description of image”>)
Here is an example of one of mine: ( <IMG SRC="pics/janet hall
professional organizer.jpg" ALT="professional organizer, janet l
hall, get rid of clutter" img border="0" width="150"
height="138" align="left">)
7. Background Images: Does it really matter if your page has a
background color? It’s probably better not to have one. Or how
about those sites that have not only color but also images
included in the background, and images on the page? Talk about
slow load time for the visitor!!
The best advice is to keep your web pages simple. If it's not
needed or is slowing the load time of your page, get rid of it!
Height, width, and alignment TAGS should also be included in
your Image TAGS. You can read about those in our guest article
below.
Editors NOTE: In the examples above, anything typed in lower
case should be replaced with YOUR information and YOUR keywords.
In the examples above the TAGS have been typed in UPPER CASE;
however, this is not necessary when entering this information
onto your web page. All brackets and other symbols need to be
typed in as presented in the above examples EXCEPT for the ( ).
The Organizing Wizard, Janet L. Hall, is a Professional
Organizer, Speaker, and Author. She is the owner of OverHall
Consulting, and Organizing By Phone. Subscribe to her FREE
organizing newsletter at http://www.overhall.com/newsletter.htm
or visit her web site at http://www.overhall.com
Copyright 2001 by OverHall Consulting P.O. Box 263, Port
Republic, MD 20676 All Rights Reserved. Permission is granted to
reproduce, copy, or distribute so long as article is kept
intact, this copyright notice and full information about
contacting the author is attached.
About the author:
The Organizing Wizard, Janet L. Hall, is a Professional
Organizer, Speaker, and Author. She is the owner of OverHall
Consulting, and Organizing By Phone. Subscribe to her FREE
organizing newsletter at http://www.overhall.com/newsletter.htm
or visit her web site at http://www.overhall.com
