The number of other sites that link to your Web site is highly
important today to these major search engines: Alta Vista,
Excite, HotBot, InfoSeek, Lycos, and WebCrawler. If you have
lots of sites linking to yours, your site is considered
'relevant', significant and deserving of a top 10-30 rank.
If you don't have many links...
You've got to be concerned about this NOW. The Internet is
becoming increasingly competitive, and at the same time is
swelling in size. Search engines are continually refining the
way they determine top Web site positioning, but count on this:
Link relevancy - the number of sites linking to yours - will
play an increasingly important role. There are three key ways
you can generate links to your site:
1. Develop Your Content
If you make it worthwhile to link to your site, 'they will
come'. According to Forrester Research, continually adding
high-quality content accounts for up to 75% of repeat visitors
to your site. Creating a resource area for people and
encouraging them to link to your site will generate a certain
number of links back to you.
2. Be Proactive: Ask For Links
Find sites that reach the same audience you do, and ask each
individual Webmaster for a link. Obviously, this will work only
if you are not a direct competitor of theirs, AND you offer
something of genuine value which they don't already have on
their site. Carefully tailor each request you make to the
individual site, and indicate on which page of the site you feel
your link belongs.
Obviously, these two steps are very labor-intensive, painstaking
and will eat up considerable time, which is why the third way to
generate links to your site is an excellent (and quick!) option.
3. Get Involved NOW with a Good Link placement service.
There is no faster way to increase your link popularity and
search engine relevance then to get involved in a good link
placement service. But be careful: most of the free-for-all
(FFA) pages will drop your listing very quickly (often within
hours). Rather than spending endless time posting over and over
to multiple FFA sites, choose one that retains your listing and
work it to your advantage.
Look for a link placement service that rapidly submits your site
to a large number of link pages, then retains your site for an
extended period of time. In this way you will increase your
visibility for the search engine spiders which will result in
significantly better positioning on the major search engines.
For many online businesses the link placement of choice is
Linkomatic, which has been in business for over two years and
has a proprietary network of 3500+ link sites. Because
Linkomatic has exclusive control of their network and does not
allow outside submissions, listings are retained on their pages
for a much longer period of time.
Businesses submit their site each week to the exclusive
Linkomatic network, and the result is better positioning with
the major search engines. To learn more about how this top link
placement works, visit http://www.linkomatic.com
About the author:
Scott T. Smith/@ MarketSTART Rights belong to
http://www.linkomatic.com Please email us to request rights to
republish this article. There is no easier, faster or more
effective way to increase your link popularity, so check out
http://www.linkomatic.com
