There are just some things that need to be included in every
website. If you integrate these tips into your site your
visitors will "thank you" for it later:
1) Navigation: Keep it simple (KISS), and make sure it's
consistent from page to page. No matter where you place your
menu bar -- either at the top or down the side -- always include
a small text menu at the bottom of every page. If you're one of
those people easily impressed with Flash, don't design your
navigation with it. There are still some people who don't have
or want the plug-in, so they won't be able to navigate your
site. Besides, search engine spiders can't read it, so won't be
able to spider the individual pages of your site if the
navigation is done in Flash.
Web if you collect any type of information from your visitors
(even if it's just an email address) you need to include a
you to create one easily. Once made, post a link to it on every
page of your site.
3) Contact Information: Nothing drives me more insane than
having to search through an entire website just to send the
owner an email. Post your contact info at the bottom of every
page of your site, along with your email address. Don't make me
fill out a whole form when I just want to send a simple comment.
Include your email address, hotlinked and ready to go.
4) Logos & Graphics: Please keep your graphics down to a
reasonable size. No one wants to wait two minutes while your
huge, beautiful logo loads onto the screen. If you must use a
lot of graphics to get your point across, I've got one word for
5) Fonts: Remember if you stray from using the standard fonts
that everyone has installed on their computers (such as Arial,
Verdana, Times New Roman) the viewer won't see your fonts as
intended. Your users' computers will display your site in their
default fonts. Stick to standards. If you must have a certain
font used you'll have to turn it into a graphic to maintain its
6) Make It Sticky: Include interactive features if possible,
such as live news feeds. Check out http://www.moreover.com for
tons of news feed topics you can paste into your site for free.
Use chat rooms, discussion boards, etc. You want to create a
sense of community where people will want to return.
7) Newsletter: If you're going to have a website you need to
offer a newsletter, even if it's strictly going to be about sale
items, specials or site updates. You need to start collecting a
list of your visitors' email addresses so you can keep in touch
with them. Ezines help to keep your site fresh in the client's
mind and helps to establish trust and credibility. For more on
how to start your own ezine see http://www.ezineuniversity.com
8) Browsers: You'd be amazed at how differently your website
appears in different browsers. Make sure you take a peek at your
site in Netscape and Internet Explorer. Recent stats show IE has
about 80% of the market share, but you'll still want to make
sure the other 20% can view your site without any problems.
9) Resolution: This is a highly debatable subject. "What
resolution should I design for?" The norm these days seems to be
800X600 although there are still a small number of people
limping along in 640X480. Look at your site in different
resolutions to get an idea of what I'm talking about. If you
don't mind letting the small majority scroll right and left, I
say go with 800X600 (that's what I do) and it still looks
acceptable to those surfing in mega resolutions of 1024 and
10) Index Page: This may seem like a given, but I'm going to
mention it anyway. On the very first page of your site (the
homepage) the first paragraph should answer the "5 W's";
basically telling them who you are and what you're offering.
You'd be amazed at the number of websites that leave this out;
making me think "what do these people do, and what's in it for
me?" You need to answer these questions and do it fast. Surfers
are a very impatient group. Stop them before they click away.
If you remember the above 10 pointers when putting together your
next website, you'll create a winning site that visitors will
want to return to, and not run away from in frustration.
About the author:
Merle http://www.ezineadauction.com "Where the Best Deals in
Ezine Advertising are Made" Subscribe to Ezine Ad Auction
Authority and be kept up to date on new auctions as they're
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