Ask yourself, does your web site look professional? If you're
interested in making money online, you have no choice but to
make sure that it does. Whether you're selling running shoes or
providing weekend getaways, it's imperative that your site
projects the same level of professionalism that you do with your
clients. People appreciate quality and the bottom line is that a
professional looking site generates leads and sales. Are you
interested in improving your web site's design and overall look?
Who wouldn't be! Here are a few tips that are guaranteed to help
1) Avoid large or excessive graphics on your web page.
One major factor that must be considered when thinking about
graphics is that not all users have the same high-speed
connections. A slow loading web page does not convey
professionalism. When it comes to graphics on a web site the
expression "Less is More" holds true. Large or excessive
graphics inhibit the users ability to view your site quickly,
which may cause them to leave prematurely. There are two ways to
avoid this scenario: - Limit the number of graphics used on your
site. If it's not crucial to the overall design, remove it. -
Ensure that your graphics are saved in the proper format.
General rule of thumb: if a graphic has large areas of a single
color, use the Gif format. If a graphic is a photographic image
with many color variations use the Jpeg format. When using the
Gif format, keep your color pallet as small as possible in order
to ensure the smallest file size. For Jpeg's, use between 60% -
80% compression quality. Never use the full 100% quality, as the
file size will become excessively large.
2) Avoid long, drawn
out web pages. Another sign of the unprofessional web site is
long, drawn out web pages. A prospective client should be able
to find all the information he or she is looking for without
scrolling. When it comes to these excessively long web pages,
the quality of the information should be considered before the
quantity. Here are several ways to trim down lengthy pages: -
Remove all unnecessary information. It's important to keep in
mind that people are more interested in what they get rather
than how they get it. Make sure that your copy is benefit
oriented. In some cases we can remove text that is not aimed
toward getting the customer to act. - Organize your information.
Proper organization of information can be used to avoid long
drawn out pages by separating one large web page into several
smaller pages, making it easier for prospects to find what they
are looking for. If it's impossible to avoid a large piece of
text, utilize page hyperlinks to allow the customer to easily
navigate through the information.
3) Keep your site looking
consistent. Site consistency is by far the most important
element to consider when designing a professional looking site.
It's imperative that your web site be viewed as a whole element
rather than separate pieces slapped together. Visual consistency
can be achieved by keeping in mind the following. - Use similar
colors throughout your entire site. Example: if your web page
uses a blue background keep the same blue background throughout
all pages. - Avoid using too many fonts. In most cases, a
professional looking site utilizes no more than 2 font choices.
Also, avoid using 2 fonts that are similar. Rather, choose fonts
that contrast each other. - Keep graphics consistent throughout
your web site. If an individual views the same icon at the top
of several pages, they become aware that the pages are related
to each other. The same principle can be applied to the graphics
on a web site. Example: if your main web page utilizes a logo or
header, use these same elements throughout the entire site. The
above are just some of the elements to consider when trying to
achieve a professional looking web site.
About the author:
Colin Eyo is a member of the Worldprofit Design Team. Let our
expert design marketers work for you! Contact
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