Over the years I have visited numerous web sites, probably
thousands upon thousands, and I am still amazed that people are
not implementing the simplest of all marketing steps.
These three steps are continuously being ignored by many
'Netrepreneurs' and I dare say that many must be wondering why
they are not yet 'overnight millionaires'!
Not only are these steps easy to implement, they are also a
simple case of 'common sense'. I will not buy something from a
site if the so called 'business man/woman' is incapable of even
providing the basic of all details; such as:
1. a semi-attractive site would be nice - no I don't want 50
million graphics popping out at me, but I would like to be able
to at least follow the context of the site. Is the site about
this particular product or service, or is it about Tom, Dick and
Harry's fifty million affiliate links and banners? Does it
really need that ugly font scribbled in uneven columns, with
overlapping graphics? Big Turn Off!! A simple menu tree down one
side (or across the top can work well), and clear, uncluttered
text. Scrolling backgrounds are annoying, as are fluoro fonts.
2. I'm not going to buy your product if I can only see a 'name',
a brief outline of what it does and a purchase link. I want to
know why I should, no, not should, have to... no, NEED to buy
this particular product. You need to tell me how this product is
going to help me, WHY it will help and give me a hand with
making my decision to buy.
3. I really, really want to buy your product, but... I don't
have a credit card (or maybe I don't like using my card on the
Net because I don't feel secure). I would really prefer to send
you a cheque but I can't find a printable or downloadable order
form. Never mind, I'll try somewhere else. (LOST SALE!!) N.B. If
you are running an affiliate program from your site through one
of the credit card processing companies, make sure you let your
affiliates know that they will only earn a commission through
the credit card sales link.
Three steps; are these steps leading you up the success ladder,
or have you gotten yourself stuck in a rung?
About the author:
Kristy A. Taylor is the publishing Editor of Digital Dollars
Ezine, dedicated to helping others earn their share of digital
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