Business people: the point of your website is to get business,
make money.
Is your faulty web design sabotaging these crucial objectives?
Let's take a quick look at what a profitable website MUST
contain. Then compare this to what you've actually got.
#1: Your website must focus on capturing email addresses
Most people don't buy the first time they learn about something,
even something they like. That's why the #1 objective of your
website MUST be to capture the all-important prospect email
address.
When you've got this information, you've got what you need to
follow-up, stay in touch, and keep building your relationship
with this prospect, so you get the sale.
Because this objective is soooo important you should make it
important with flash design. For an example, click here
http://www.internetmarketbiz.com This smart owner is building
his all-important email list by making the acquisition of
prospect email his #1 priority using eye-popping flash! Or visit
this incredible illustration of how to capture e-mail details
using flash: http://www.dreamcruises4u.com/
#2 Stuffing your home page with way too much information
The objective of your home page should be to channel people to
where you want them to go. Unfortunately, the amateur web
designer who thinks "more is better" overloads the home page,
reasoning that the prospect will take her time to read through
everything until she finds what she wants. Unfortunately, this
is a fundamental misunderstanding of how people use the net.
What people want is a site that immediately directs them to what
they're looking for. They don't want to wade through an extra
word -- not even one. They want quickly to know what you've got
and what they have to do to get it. Your home page, therefore,
should provide a series of easy directional signals. For an
example, visit http://www.worldprofit.com This is a
multi-million dollar company, but look how few words they use to
capture the visitor's attention and direct him. A prospect
visiting this site wastes no time!
#3 Loading the site with slow-loading graphics
The Internet is about getting information fast. When you slow
down the process, you sabotage your own marketing. One of the
ways people slow it down is by loading their website with
slow-loading graphics. Every second your prospect has to wait
his impatience and frustration build... and that is NEVER good
for business.
Use graphics by all means but use graphics which are fast
loading and which highlight, emphasize and reinforce your
client-centered message. Again, look at the simple, fast-loading
graphics at http://www.worldprofit.com
#4 No attempt to discern what the prospect wants
Most websites are about the owners of those sites. They are
egotistical, making the prospect work to discover what that
owner has that will benefit him. The extent to which you make it
difficult for the prospect to know what you've got and how
she'll be better off using what you're selling is the extent to
which you're killing your sales.
Instead, you should take every opportunity to ascertain just
what the prospect wants. How can you find out? Use a
questionnaire like the one you'll find at
http://www.homebizedge.com A questionnaire like this gives the
prospect the opportunity to tell you what she wants, so that you
can respond with just the appropriate information.
About the author:
Dr. Jeffrey Lant is Co-Founder and CEO of Worldprofit, Inc. at
http://www.worldprofit.com To subscribe FREE to his online
business- building newsletters, go to
http://www.worldprofit.com/ezines For his Sure-Fire Business
Success Catalog, visit http://www.jeffreylant.com
