1) Crystal Clear Source Code (HTML/CSS)
Many web-designers give far too much importance to the look and
the graphics of the website while ignoring the clarity of the
source code. Clean and well-written source code is the first
step to website design success. If a spider cannot find your
keywords, you might just as well forget about search engine
optimization.
2) Keywords in Title Tags.
Keywords in the title tags are one of the most important factors
for optimization. Search engines display your title tags in the
search results. This tells surfers what your page is about.
3) Easy Navigation Links.
While preparing the layout of your website, remember the
navigation links. They must be clearly visible. Hidden links
must be removed. Navigation links embedded with key words are an
asset in search engine ranking. But beware -- stuffing your
navigation links with too many keywords may land you in trouble!
4) Keyword Rich
Pages BUT Understandable Content. Yes - search engines love
keyword rich content. This does not mean you have to stuff your
articles with meaningless sentences. A keyword rich article can
contain a keyword density of five to seven percent. Your
articles must also be well edited to make them both search
engine and user friendly. Invisible keywords and
keyword-spamming are a no-no.
5) Using Heading Tags (<H1> <H2>, etc.) For Ease of Reading and
Search Engine Friendliness.
Using <H1> and <H2> heading tags will help the user read your
articles more easily. <H1> is used for the headline; <H2> and
<H3> are used for section heads and subheads. The lower the
number, the larger the font size (assuming you haven't modified
them differently). Using <H1>, <H2> fonts will help the search
engines easily understand the importance of the content in your
pages. Keywords in header tags are also given more weight.
6) Fast Loading Images That Trigger Emotions
Fast loading images, are very important in designing your
website. Using Flash and heavy images will increase the loading
time of your website. The faster your site loads, the easier it
becomes for your visitor to understand your content.
7) Use Alt-Tags for Text ONLY Browsers.
Using alt tags for all your images will help your surfers who
use text only browsers. Here is an example of alt tag: <img
src="/foldername/imagename.gif" alt="keyword"> Many search
engies use alt tags to determine the keyword relevancy.
8) Site Maps
A site map lists all the pages you feel are important for the
search engines to index. SiteMaps are very important if you want
search engine spiders to index each and every page of your site.
A site map also provides a guide to your entire website content
and helps your visitor navigate your site easily.
About the author:
Venkata Ramana has been helping webmasters to get highly
targeted traffic to their websites. Join his 5 day "Traffic
Generating Secrets" course and discover 5 No-FAIL Targeted
Traffic Tactics. http://www.targetedTrafficForEver.com
