It's very common to see a banner at the top of most webpages.
Usually, they are 468X60 in size, which is the most popular
format for banner advertising. But instead of pasting just one
banner at the top of your page, how would you like to put eight
or twelve in that spot? Incredible, you say? It can be done with
what's known as a banner rotation script or service. Every time
someone loads your webpage containing the code, they'll see a
different banner appear in exactly the same spot.
There several advantages to rotating banners:
1) It allows the pages they're displayed on to "look different"
every time someone loads a page, giving your site a more "fresh"
2) You can display a variety of baners without adding more
bandwidth to your pages or taking up their precious real estate.
3) If you participate in a variety of Affiliate Programs where
you make a commision on sales, now you can rotate those banners
they give you and possibly make more money at the same time.
4) It's a known fact that after someone views the same banner
over and over they'll become immune to it, thereby reducing
click thru rates. With rotation, they're always fresh.
5) If you want to sell banner advertising on your site you'll
need some sort of banner rotation script to track click thrus
and impressions for your clients.
The advantages are clear, so where do you go to get a script
like this? There are a number of websites that offer them for
free. All you need to do is download them and tweak a few lines
of CGI Code. Try some of these more popular sites:
Free Scripts http://www.freescripts.com/scripts/
Big Nose Bird http://www.bignosebird.com/
The CGI Resource
Matt's Script Archive http://www.worldwidemart.com/scripts/
If you're not comfortable with CGI scripts, you can hire someone
who specializes in "configuring" to do it for you. The cost will
vary depending on the complexity of the script, but you should
plan on spending between $50.00 to $100.00. A few programmers
who freelance are listed below. Contact them for their current
There is a third option. There are a lot of "FREE" banner and ad
rotation services that will do all of the "behind the scenes"
work for you. All you have to do is sign up, upload your
banners, and cut and paste the code they give you. The reason
they do this for free is they usually take anywhere from 5 to
15% of your banner rotations for their own use. It's a small
price to pay for the ease and convenience they offer. They will
also track click-thrus and impressions of all banners served,
which is great for knowing what's pulling and what's not.
Some of the best ad rotation services are:
Orbit Cycle http://orbitcycle.com
Hosted Scripts http://www.hostedscripts.com/
Ad Zerver http://www.adzerver.com/
Ad Rotator http://www.bannerpower.com/
Rotating banners on your website is a quick way to keep the look
of your site fresh and keep those "click thrus" coming. Now that
you know how to do it, there's absolutely no reason not to.
About the author:
Merle http://www.ezineadauction.com "Where the Best Deals in
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