On the Internet, the way your website looks reflects very
heavily on your business. It is a fact of life that people judge
other people by the way they look, and the cyber world isn't any
different. Potential customers judge your online business by the
way your website presents itself. Take a second and think about
what type of impression is your site giving.
If you aren't satisfied by the image that your site presents,
here are a few design aspects that you can possibly improve.
1. Graphics - Your business can't afford to have unprofessional
looking graphics. All of the pictures on your site should have a
purpose and be related to the page or section that it is placed
Moving or animated graphics can also detract from the
effectiveness of your site. Let the amateurs use the neon green
flashing banners screaming "CLICK HERE," your site will be much
better off with clear, professional graphics.
2. Loading Time - Your whole site should have pages that load
quickly. If you have a catalog of pictures on your site, be sure
to make thumbnails that you can click for a larger picture. You
should also specify width and height for all pictures. This way,
all of the text can load on the page because it knows where the
pictures are going to fit without having to load the pictures.
At the very least, concentrate on making sure that your main
entry page is quick loading. Web surfers are impatient, don't
make them wait too long, because it only takes one click of the
back button and they may never see your site again.
3. Focus - Your site needs to be focused and easy to navigate. A
potential customer should be able to tell what your site is
about within five seconds of loading your main page. Sometimes
webmasters try to cram everything about their site on the front
page. A cramped look is not attractive. Try to lead visitors
into other parts of your site instead of trying to fit your
whole site on the front page.
You should also have a link to your home page on every page.
Visitors don't always enter through the front page, and even if
they do, they can easily get lost in an unfamiliar site. Make
sure that they can easily find your entry page.
4. Avoid Technology - Alright, don't avoid technology by any
means, this is cyber space. What I mean is that you don't need
to have the latest flashy design tricks on your site. Your most
important focus should be on creating an attractive, content
filled, easy to navigate site. Until all of those criteria are
filled, don't even think about adding extra features. If you do,
make sure that there is a reason for it and it fits with the
site, otherwise it is a waste of time.
Best of luck to you,
JC Anderl www.Redlionbooks.com, JC@Redlionbooks.com
Visit my site or email me if you have any questions about
marketing or website promotion.
About the author:
JC's website, Redlionbooks.com, specializes in advice about
Internet marketing and web site promotion. Free access to
articles and ebooks, learn how to market your product or service
online at http://www.Redlionbooks.com