Question: How can you improve your visitors' experience of your
website AND at the same time learn how to improve your website
(or learn how to increase sales)?
Cookies? Yes. Let me explain...
=> COOKIES EXPLAINED
A "cookie" is simply a small piece of text information which a
web server stores temporarily with your web visitor's browser.
(Note: cookies are *not* programs.) This means your visitor's
browser remembers some specific information which the web server
can later retrieve.
So cookies simply allow your site to store information on your
visitor's computer for later retrieval.
A basic example of a cookie in action can be found here -
to add items to a user's "shopping cart" as they browse. And I
ONCE ONLY ( http://www.shoptour.co.uk/webmaster.shtml ).
Basically, cookies allow you to improve a site visitor's
experience of your website. I've listed a few examples to show
how this can be achieved:
* Cookies can store visitor preferences. This means you can
present customised information to your visitor, as per their own
requirements. (This is how portal sites like MSN work.)
* Cookies can pre-fill form fields for your visitor.
* Cookies can automatically login visitors to your site
* Cookies can provide visitor statistics and therefore help you
understand your visitor's needs. Cookies can provide site
metrics like unique visitors, average number of page-views,
percentage of repeat visitors, et cetera. And cookie-generated
statistics are much more accurate than using log files.
(Do remember though, that people sometimes share computers; some
browsers are set to reject cookies; AND cookies can be erased.)
So not only are cookies an efficient way of keeping track of
information, they also help personalise a site visitor's
experience of your site.
And that's the point with cookies - how can *you* help your site
visitor? (No, it doesn't mean how can you invade your visitors'
this ultimately leads to cookie-blocking software being
installed and used; so set your cookies cautiously!)
=> USE THIS COOKIE RESOURCE
CookieCentral is an excellent resource dedicated to all things
Cookie. The site's described as providing "information of
cookies, [and] maintaining state with cookies and more."
But don't worry if that sounds too technical for you,
CookieCentral really is a great place to learn about the pros
and cons of using cookies. From the concept of cookies through
find it all at CookieCentral.
=> OR VISIT THESE SITES TO LEARN ABOUT COOKIES
If you want to know more about how cookies work, then visit
=> OR JUST DO IT YOURSELF!
As ever, the web is filled with free programs and scripts that
CGI/Perl, PHP or ASP - there are free resources that help you
implement cookies on your site.
CGI/Perl cookies -
Developing a User Personalization System with PHP and Cookies -
ASP and cookies - http://www.w3schools.com/asp/asp_cookies.asp
=> READ MORE...
You can find out a great deal more about using cookies on your
site from the following excellent resources. Just do a search
for "cookies" and off you go!
Cookies can improve your visitors' experience of your web site,
through personalisation. Using cookies, your site may well run
more efficiently too, and could provide you with accurate site
statistics helping you deliver just what your visitors are
About the author:
Steve Nash shows how anyone can sell online at his brand new
website. Visit his FREE beginners guide now!
http://www.AnyoneCanSellOnline.com To get more website promotion
ideas take his free 7-day e-mail course, called Website
Promotion That Works! Sign-up here!