Most people never bother to look at the statistics program that
comes with virtually every website because few realize the
goldmine of information it contains.
Your website statistics hold the key for understanding your
traffic, improving sales and increasing the overall
effectiveness of your online selling. Whether you realize it or
not, your website has 'critical numbers' that enable you to
measure the overall success of your Internet presence.
Any serious website operator should understand the four most
important numbers: Hits; Unique, Targeted Visitors; Leads; Sales.
Hits - Hits are typically page views, whether by the same or
different visitors, and indicate overall activity on the site.
A lot of hits shows activity (usually a good thing), but doesn't
necessarily mean you've had a high number of visitors. Search
engine 'spiders' and surfers hitting their back buttons also up
the hit count.
Research has shown that, depending on the size of your site, the
ratio of hits to visitors will range anywhere from 2 to 1 all
the way up to 12 to 1.
Unique, Targeted Visitors - people surfing to your site who have
not been there before within a certain period of time. Depending
on the statistics program you use, a unique visitor may be
someone who hasn't been to your site in a day or a week, while
in other programs a visitor remains unique until you reset the
You must understand how your stats program classifies unique
visitors so you don't mistakenly believe your site is getting 30
unique visitors a day only to find out it is the same 30 people
coming back day after day!
A 'targeted' visitor means that the visitor has an interest in
what you are selling or promoting, this is usually demonstrated
by keyword searches at a search engine or by clicking targeted
It does you no good to attract general traffic to your site -you
want unique, targeted visitors actively seeking your product or
Leads - a valid email address usually makes the best 'lead'
since people can and do give fake names and addresses online. If
someone won't give you a valid email address, chances are they
won't give you their credit card to make a purchase either.
Email leads enable you to measure interest and to follow up with
prospects. Once you know the number of unique visitors to your
site you can calculate the percentage of leads you develop and
concentrate on ways to improve your conversion by testing
different offers and headlines.
Sales - the number of sales as compared to unique visitors
represents your most critical statistic because it tells you
whether or not you've made a profit.
For every hundred visitors to your site, how many sales do you
make and how much money do you net?
Most failed dot-com's never bothered to answer this simple
Selling on the web is a 'numbers game' - learn how to make the
numbers work for you!
About the author:
Jim Edwards is a syndicated newspaper columnist and the co-
author of an amazing new ebook, "Turn Words Into Traffic," that
will teach you how to use free articles to quickly drive
thousands of targeted visitors to your website or affiliate
link! Click Here ==> http://www.turnwordsintotraffic.com