Did you know that most of your visitors probably never go beyond
your homepage? And a lot of them leave within ten seconds of
hitting your homepage, NEVER to return again?
These are wasted visitors, and you must do everything possible
to reduce the waste, or you'll simply miss out on a great amount
Luckily, there are a couple of effective tactics you can employ
to prevent visitors turning their backs on your site. I've
outlined ten of them in this article. The basic strategy is
two-fold: 1) Trying to keep people on your site 2) Getting them
to subscribe to your mailing list.
Here we go:
1. Make it a priority to collect opt-in email addresses
Your number one marketing priority on the Web should be to build
your opt-in mailing list. This is where most of your customers
will come from. And best thing is, once they're on your list you
can sell to them over and over. Include a subscription form for
your ezine on EVERY page of your Web site (check out my own site
for an example of this - pay attention to the left hand margin).
2. Put up testimonials
Put up a couple of shining testimonials right on your homepage.
Interject your homepage copy with a couple of these
testimonials. Add the names and email addresses of the persons
who wrote the testimonial to boost credibility (ask them first
though). Remember: NEVER fake a testimonial! Not only is it
unethical, but it'll show through. And if I'm not mistaken, it
is also an illegal practice.
3. Don't link out on your homepage
Keep ALL links on your homepage internal. In other words, don't
give visitors a way out so they wont leave as soon as they
4. Make your headline stand out
Your homepage headline should be in large font type, and very
attention grabbing, while at the same time hype-free. Study some
great sales letters you've come across on the Web. You'll soon
realize that one of the things they all have in common is a
headline that just makes you WANT to know more about whatever
product/service is being offered.
5. Work on your copy
The most powerful selling tool at your disposal are WORDS. You
need to get your copy perfectly tight (especially the homepage).
This is not an overnight process. It takes several weeks (and
even longer) of trial and error to get it right. Check your log
files after each change to find out how many people leave your
site via your homepage. Make it your mission to reduce this
number, until you've hit such "tightness" that you can't get it
any better. Take some free online copy writing courses to learn
how to improve your copy (I've listed a couple on my site).
Whatever you do, write for your TARGET audience!
6. Don't overwhelm with too many links
Keep links to a minimum on your navigation bar - at most nine.
In fact, keep links to a minimum all across your site. Don't
overwhelm your visitor with too many choices... gently, but
firmly guide them towards your "action pages" (order page,
newsletter subscription page, etc.).
7. Remove banners (from homepage at least)
I've removed all banner ads from my Web site. In my opinion they
just take up space, make pages load slower, and look rather
ugly... without doing any good. You might feel that eliminating
banners might be too drastic a move for yourself, but let me ask
you this: how often do YOU click on banner ads?
Note: Definitely remove banners from your homepage. The job of
your homepage is to get visitors interested in your site and
explore deeper, not to display banner ads which take visitors
8. Ask for a bookmark
Put up a simple attentive graphic that asks people to bookmark
your site. You'd be surprised how many people will listen.
9. Open external links in a new window
In your <A HREF> tag, simply put TARGET="new". This will open
the link in a new window. When your visitors are done and close
that window, they'll return back to your site. The full HTML
looks like this:
<a href="http://www.anysite.com" target="new">click here</a>
(Note: the contents within TARGET can be anything - doesn't have
to be "new").
10. Use pop-ups on exit
This is a technique I've used with great success on my own site.
visitor LEAVES your homepage, where you offer a subscription to
your ezine. This wont annoy them as an on-entry pop-up would,
and will reclaim a lot of visitors that would have just drifted
away had it not been for the pop-up. I really recommend you use
a cookie to prevent the pop-up window loading for repeat
cut-and-paste code you can use on your own site.
About the author:
Said Rouhani is the editor of the free
All-About-Making-Money-Online Ezine (AAMMO Ezine), revealing
insider money making tactics for the home-business entrepreneur.
Subscribe today and receive 3 high-quality bonus ebooks...
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