Everyone knows this: the longer your visitors stay on your web
site, the more likely they are to buy something. The longer they
stay, the more trust they develop in your business, the more
comfortable they will become ordering from you.
So, how can you keep them on your site longer? Well, there are
the wicked ways (opening the pop-up windows every 5 seconds or
posting a dirty picture, which might keep the visitors longer
but not very likely will make them trust you). And there are the
nice and smart ways to achieve the longer-staying visitors.
People LOVE getting free stuff. Free articles are even better,
because they are helpful and tell more about the person who
wrote them. Every article brings your visitors closer to you
personally, while providing them with helpful information. When
using other people's articles, always write a brief forward or
your opinion about the topic - this will ensure that you agree
with the author and are endorsing this article.
Stories can be funny, sad, philosophical, or simply about how
you got started in your business. They will not only keep your
visitors longer, but will bring more people by a word-of-mouth
method. When I came across http://www.timroot.com, I couldn't
help but telling everyone I know about how funny his site is! If
you are up for a good laugh, visit Tim and click on "About Tim"
A message board filled with interesting and informative posts is
a terrific magnet for your visitors! Sometimes I might spend a
whole hour on an online forum, if the messages are of interest
to me. A good and busy forum will also create a strong sense of
community on your web site and will generate a lot of repeat
visitors. Adding a forum is as simple as signing up with
http://www.Network54.com and inserting a few lines of code into
your web page.
5) Poll or Survey
My husband is not exactly savvy on the Internet. He only reads
the news and sometimes does the research for his college papers.
But every time there is a poll on a site, he will post his
opinion and read what others are saying about the topic. People
always want to know what others think about a subject that
interests them. Come up with a few interesting polls and add a
new one to your web site every week. Use the free service from
http://www.Bravenet.com or http://www.Pollit.com
6) Submit Your Site
If it's appropriate for your web site, allow your visitors to
submit their web sites to your directory. It will not only keep
your visitors longer, but will make them come back to check out
theirs and their competitors listings. Make sure that the sites
submitted are relevant to the overall theme of your web site, so
not to make it's not just another "dump" of links.
7) Audio Greeting
A great way to entertain your visitors is an audio greeting. It
can be a welcome message, or a site tour. Simply download the
free Real Producer from http://www.realnetworks.com and record
your voice. Remind your visitors that they have to have the Real
Player (http://www.real.com) to listen to your audio message.
8) Flash Movie
Animated movies are a terrific way of pulling your visitors into
your web site. And now with CoffeeCup's Firestarter, you can
make your own Flash animation in minutes! Just go to
http://www.coffeecup.com and download their free version. Open
the program, enter some text, add a few animation effects and
create a web page - all won't take you more than 20 minutes.
9) Take a quiz
A quiz is a fun and informative way of keeping your visitors on
your site. Creating a quiz is easy - just come up with 10-20
questions related to the theme of your web site. Then go to the
free web tools such as http://www.alxnet.com/services/quiz and
sign up for their quiz services. When they give you the HTML
code, insert it into your web page. That's it! You can find more
web sites that offer free quiz tool by searching Google.com for
"quiz for a web site".
10) Staff Introduction
I always like reading about people behind a web site. Some
stories are so funny and ridiculous, that it's impossible to
stop reading. Have a photograph and a fun story about everyone
who is a part of your web business. And if you are a one-person
business, tell a funny and creative story about yourself.
Pretend you are on a stage and every sentence you say has to
make your audience laugh. Well, at least that always works for
About the author:
Milana Nastetskaya is a professional web developer and the
author of "Create Your First Busines Web Site in 10 days" and
"65 Instant Web Design Answers".