Quick! hink about your website. If I were to pop out of your
screen in the next few seconds and ask you why you've got one,
and what its purpose is, would you be able to tell me on the
Every site has a purpose, and every site owner has a goal.
Regardless of whether you're selling products, information, or
nothing at all, you want your visitor to reap the benefits of
visiting your site. In an ideal situation, you'd be right beside
your site visitor showing them where to click and what to do.
This isn't always possible, so read on and let me show you:
How To Make Your Visitors Do What You Want Them To Do!
Let's say you're in a mall with $50 in your hand and want to buy
some T-shirts. You come across a store that has a huge sign
blocking the doorway, upon which the company's logo is
prominently and proudly displayed. Looking around at the other
stores, you think, "This is ridiculous! I'm here to buy
t-shirts, not look at a fancy logo." Still a little curious, you
move the sign aside and have a peek inside. On one rack, you see
that women's pants are on the same rack as men's overcoats. The
mannequins are all wearing strange assortments of clothes that
clearly do not match, while everywhere there are banner ads for
completely unrelated products hanging from the ceiling. At this
point, you promptly step back from the doorway and walk to
another store which has been laid out better.
Sadly enough, this is the exact same way 90% of the world's
business-oriented websites work. If you want your viewers to buy
from you, to contact you, or to simply sit and enjoy your site,
you've got to plan it properly!
1) It's The Headline They Should See First.
If you get the newspaper delivered to your door every day,
you'll notice there are three things you'll look at first: The
headline, the photo on the front page, and the area above the
paper's logo which shows the featured articles of the day. In
your case, the publisher has already made the sale and wants you
to continue buying their papers because you enjoy reading them,
so the headlines are there to get you to dig in. In the case of
people walking by a newsstand, the paper is designed in such a
way so that the headlines or photos will grab their attention.
Your site should be laid out the same way. Are you selling
products? Make sure you've got a headline or banner saying any
one of the following: "Sale! Click Here to Save!" or "Buy one,
get one free! Click for Details!" or "50% off! Click Here!"
Are you selling information? Try these headlines on for size:
"Get 10 FREE reports when you sign up for our newsletter!"
"Click here for details on 3 FREE courses that will help you
build your online business!"
Or are you selling dreams? It's all the same: your headline MUST
be speaking to your viewer directly and it MUST imply immediate
action. "Are you broke? Don't wait another minute! Click here to
find out how you can make money from home!"
2) Use Graphics To Your Advantage.
Many sites have graphics on them just for the sake of having
graphics, be it a fancy logo, buttons that change color when you
move your mouse over them, sometimes even animated images that
have nothing to do with the site itself.
While a site's logo is important for branding purposes, it
should never be the focus of a site, and in the case of the
clothing store analogy above, should NEVER get in the way! Don't
be afraid to move the logo aside and replace it with a headline,
it will only be a benefit to you (and your visitor). After all,
you don't want people looking at your logo, you want them
looking at the things that'll make you money!
In addition, any one of the headlines in Point 1 above will make
excellent buttons for your viewers to click on. The advantage of
using graphics in this case, rather than plain text, is that now
you can add arrows, numbers, or bursts to let your viewer know
what they should be paying attention to.
If you're selling products, whether it's T-shirts, calculators,
books, widgets or gadgets, you'll definitely want to showcase
your best-priced and highest-profit items first, just as you
would as if it were a retail store in a mall. The simple rule of
thumb is as follows: every graphic on a site should have an
action associated with it.
3) Spell It Out For Your Viewer!
Don't be afraid to limit the number of choices you give to your
visitors right away; you'll find that more often than not, it
will work to your advantage. Regardless of your site's purpose,
your visitors will appreciate the fact that you've taken the
time to properly show them the steps necessary to getting the
most out of your site.
If your site's focus is to help people make money online,
combine Points 1 and 2 above and create numbered headlines to
show your visitors exactly what they need to do to get started.
This is far more effective than throwing a hundred links in
their face and expecting them to know what to do next!
If you're selling a lot of products from your site, obviously
you don't want to put them all on the front page. Categorizing
your products or services properly will ensure that the people
serious about buying will find what they want easily, and it
will also increase the chances that a first-time viewer will buy
To sum it all up, your best bet in having an effective site is
to think of a real-world application, be it a clothing store,
grocery store, or hardware store. Lay out your site the same way
you'd lay out your store, with your best deals and
highest-profit products or services first. Don't forget that
headlines and color bursts are good at pulling in new customers,
but be careful-- having a banner or button that's too flashy
will have the same negative effect as shining a strobe light
into someone's eyes. Lastly, think about how you could hold your
visitor's hand and show them around your site; having a site
that's well-organized is always effective and always appreciated!
The three tips above are but a fraction of all the tools in a
marketer's toolbox. If you think your site needs some help, let
me know! I'll give you ten tips on how you can make it more
effective, regardless of what you're selling! If you contact me
today, I'll take $50 off the price of Worldprofit's famous Site
Review Service! Come on folks, for $99.95, it's a steal! Hit
reply or mailto:email@example.com now!
About the author:
Jody Hatton, Web Designer and Flash Extraordinaire, knows
exactly how to market your message using the Web's most exciting
medium: Flash animation! Have a look at his latest and greatest
Flash piece, which has helped Worldprofit and other businesses
pull in thousands of leads: http://www.worldprofit.com/uhbp/