Copyright 2002 Herman Drost
Every professional business should be keeping up with the
demands and needs of its customers, if it is to survive. One of
the essential tools of any business these days is to have a
professional web site. This begins with choosing and registering
a domain name that will clearly identify and brand your business
online for many years to come, so you need to choose wisely.
How to choose a domain name 1. If you want your web site to have
an added advantage in the search engines, think of a domain name
that includes keywords visitors would search for in the main
2. Make a list of all the possible names that would suit your
business (i.e. isitebuild.com contains resources for building
your own web site or getting one built). Use www.nameboy.com for
researching domain names. NameBoy will generate domain names
based on the keywords you enter. If the dotcom name you want is
not available, create a longer name that describes your business
or use names that include hyphens (i.e. ihost-websites.com)
3. If possible, keep your domain name short so it is easy to
spell and easy to remember. Take into account someone may
remember the name but forget there is a hyphen in it – you then
miss out on those potential customers.
4. If the dotcom name is not available, try the other new
abbreviations such as .BIZ .US,.INFO, .TV. These are not as
popular as .COM, however you may get closer to the name you
How to register a domain name 1. Any company that sells domain
names must be registered and accredited with iCann - The
Internet Corporation for Assigned Names and Numbers
(http://www.icann.org). You can get a domain name for under $10
from Godaddy.com. Read carefully what’s on their site as you go
through the registration process. It’s easy to inadvertently
sign up for other services you don’t need.
2. Register your domain name in your own name, not someone
else’s. Sometimes your host may do this for you. This could
cause you problems in the future, should you decide to transfer
your domain to another hosting company.
3. Renewal - you have had your site on the Web for a year, sales
are pouring in when suddenly, your site disappears – it won’t
show up anymore! What happened? Well, you forgot to renew your
domain name. Hopefully this will never happen to you!
When you sign up for a new domain name, make sure your domain
name registrar will send a reminder when your domain name is
about to expire.
4. When asked about DNS server (domain name system) or Name
Server information, insert your Primary Name Server and
Secondary Name Server information – ask your future Web Hosting
service for this information, if you don’t have it handy.
If you haven’t chosen a Web Host, then park your domain name
with your domain name registrar (this is a temporary location to
store your domain until you are ready to have it hosted).
How to transfer a domain name. There may be couple of reasons
why you would want to transfer: -You parked your domain name and
have now found a Web Host to upload your site to. -You are not
happy with the service or are paying too much for your current
web host and want to switch to another.
For an in-depth discussion on how to transfer a domain name or
transfer your web site to another Web Host, read my article “How
to transfer your web site to another host without losing it”
A Great Tip for registering several domain names. Since domain
names are so cheap these days (they used to cost $35/year), you
can afford to own several domains and host several web sites.
Most small sites use less than 5MB of hosting space, so you can
host several sites for a small price. (i.e.
What are the benefits of doing this? Linking each of these web
sites together and submitting them to the search engines will
increase your sites search engine rankings. It will also broaden
the places visitors can access your business.
Generating a continuous traffic flow leads to more sales. You
have now implemented and solved one of your crucial marketing
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