How to Use Keywords to Optimize Your Site for Search Engines
Part 2 Copyright 2002 Herman Drost
Placing keywords strategically throughout your web pages will
greatly improve your rankings in the search engines. Many sites,
however, leave them out altogether so your Site won't get ranked
at all. Inserting too many keywords in your web pages or
repeating them too often, will result in your site getting
banned from the search engines.
How do you sort all this out so you can effectively market your
web site to the search engines?
My last article (www.isitebuild.com/keyword), discussed, what is
a keyword and how to create targeted keywords for your site.
Next we will discuss where to place keywords, how many to use
and some tips on what to avoid.
Where to place keywords in your web pages?
Title Tag - this tag should contain your most important keyword
phrase. Make the title interesting enough to grab the visitor's
attention. Only use 5 to 6 words in your title with your most
relevant keyword in the beginning.
Description Meta Tag The search engines often use this tag when
they display the description of your web site in the search
results. Try to make the description inviting for your visitors.
The length should be less than 200 characters, including spaces.
Keyword Meta Tag This tag will contain a listing of your
keywords and keyword phrases that are relevant to your page and
enable a Search Engine to find you. Here are some things to
Don't use the same keyword more than 3 times. Use keywords that
occur in your Title Tag and Description Tag. Use only 200
characters for all your keywords. Use different keywords for all
your pages. Only use keywords that are relevant to your site.
Use lower case letters. Use the single and plural forms of your
keywords. Use commas or spaces between your keywords or keyword
Heading Tags These tags hold separate topics between paragraphs
and range from H1, which is very large and bold to H6, which is
very small and bold. Your page heading should contain your most
important keywords or keyword phrase.
Alt Tag This tag is used to add text in place of the image. The
user may have turned off reading the graphics to make the page
load faster. Therefore he will read the ALT Tag text instead.
Add short keyword rich text to your graphic links. Make sure the
ALT text describes the link destination.
Hypertext Links Include your keywords or keyword phrase in your
Content Search Engine spiders put more weight on keyword rich
content that is higher up on the page rather than in the middle
or lower sections. Insert your keywords and keyword phrases in
your text at least three times.
Types of Sites that won't get indexed by Search Engines. Flash
and Frame Sites - pages created this way will be avoided by the
Search Engines spiders.
Dynamic Pages - any web address that contains a question mark
(i.e. ASP, Perl, Cold Fusion), will not be indexed by the
Password Protected Pages - Search Engines Spiders will not index
any area that is protected by a password.
Meta Tag Generators These are tools that can be used to
automatically generate your keywords. Here are some resources
you can use:
Conclusion: Consumers are 5 times more likely to purchase your
products after seeing search engine listings versus banners.
Implementing these strategies mentioned, may not get you a
number one ranking in the Search Engines, but you definitely
have a distinct advantage over those Web Sites that have not
done any optimizing.
About the author:
Herman Drost is a Certified Internet Webmaster (CIW) owner and
author of iSiteBuild.com Site Design and Low Cost Hosting from
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