At the risk of losing you before we even get started, I'm going
to say a "dirty" word: Pop Up (as in Windows). If you're like
me, you've been popped more times than a firecracker on the 4th
of July...but that's no reason to click away in disgust.
There is a method of using pop ups that won't annoy your website
guests and can actually benefit you in a variety of ways in the
long run. Impossible, you say? No! If you implement a pop up
correctly, your guests won't be annoyed at all. Let's face it:
the majority of people who put pop ups on their sites go about
it all the wrong way. Most of them are triggered upon entry to
the website, when a visitor is trying to focus on what the site
has to offer.
In this instance, the least you can say about the pop up is that
it is annoying and distracting. (The most you can say is
something I'll leave up to your imagination!)
The visitor who has just entered your site is trying to see what
you have to offer and does not want to be bothered with another
window. Odds are, she'll close it without even glancing at
what's being presented.
This is the wrong way to use pop ups. Why would you want to
bombard someone as soon as he sets foot in your front door? It's
like coming home from a long day at work, walking in the front
door and being confronted by the wife, the kids, and the dog,
all vying for your attention. You wouldn't like it -- and this
is exactly how your visitors feel when you pull the same stunt
on them when entering your site.
So if making a window pop up immediately upon entering your site
is wrong, how do you make it right?
The best way to use a pop up is upon exit. Translation: when
your guest is ready to leave your site -- then, and only then --
is when your pop up box should appear. At this point, your
message will be better received and not seen as an obtrusion.
You might compare it to someone coming over for a visit and on
his way out the door you say, "Hey, don't forget about this."
It's a gentle reminder. So, how can you use this beneficial
reminder? Here are the most popular: 1) To remind them to
subscribe to your ezine
2) To offer a free download such as an e-book or some other
3) As a final sales pitch for your product or service
4) To offer a free course by autoresponder Remember, you never
want to have more than one pop up window (something porn sites
are famous for). Nothing makes a surfer madder than having two
or three windows open up and possibly crash his browser in the
process. You can even set it up so that only first time visitors
see the pop up window. By using a script that sets a cookie you
can ensure that your popup never appears to the same user more
than once. And that's only one of the options you have when
adding pop ups to your site. There are software programs you can
download that will make them easy to configure, as well. An
example of this would be
http://www.codelifter.com/pop5index.html They do offer a free
demo and if you like it you can purchase it for a mere $20.00.
There are also plenty of free online pop up generators you can
use that let you design pop ups to any size and specification.
Some of them are:
Scroll down to the link that says "Tip- Window Maker"
http://www.linkcounter.com/go.php?linkid=220844 Pop Up Making
Wizard http://www.makingprofit.com/mp/free/popgen.shtml Making
Profit's Online PopUp Generator
If you're looking for an easy script you can just cut and paste
take a look at http://wsabstract.com/script/cut65.shtml
So next time you decide to add a pop up to your website, make
sure you keep the above pointers in mind and your new windows
will work for you instead of against you!
About the author:
Merle http://www.EzineAdAuction.com "Where some of the BEST
Deals in Ezine Advertising are Made" Buy & Sell Ezine Ads in a
live auction setting! Publishers sell off your excess inventory
and Buyers pick up some Fantastic bargains. Go now.