One problem I often see on websites is inconsistent design. This
not only looks unprofessional, but it also makes a site
difficult for visitors to use. I recently visited a site, and
each page was so different from every other page that I thought
I was being sent to different websites. I found it so
disconcerting that I left the site after going to three pages
and have no plans to go back. Do you think I would every buy a
product or service from this kind of site? Not likely.
You want to make your site have a consistent design. By this I
mean that all the links and contact information should be in the
same place on every page. Each page should have the same design
and colors too. A minor change in color isn't really a problem,
but be sure that it's necessary. A change in color or layout
should have a definite purpose and not be done just because you
feel like it or want to show people what a great website
designer you are.
Here are a few design tips to remember when creating a website.
 Don't use blinking text. Everyone hates it because it's
so darned annoying.  Don't use more than 3 font styles
on a site. Ideally, you should use only one font for the entire
website. You can use a fancy font for your site title, but be
sure to make it into a graphic, such as a JPEG file. If you use
a fancy font, it must be on the viewer's computer or it will be
replaced by the viewer's default font.  Keep italic and
bold to a minimum. Use bold to highlight something important on
a page, but if you use it too often people will ignore it. Most
people find italicized letters hard to read, so if you must use
italic, do so sparingly.  Don't underline anything that
isn't a link. It's understood that underlined words on a website
are links. So if you have something underlined that's not a
link, when someone tries to click on the word and nothing
happens, they will be upset. You don't want visitors to be
upset. This happened to me a couple or weeks ago. I felt that if
the person didn't know this basic rule, I wouldn't trust him
enough to buy anything from him.  Use a font that's easy
to read, like Arial. Virtually every computer, both PC and Mac,
has Arial on the system. So when you design a site using Arial,
you know that viewers will see it the same way you designed it.
Arial is easy to read because it's a Sans Serif font. That means
that it doesn't have "feet," the little lines at the top and
bottom of the letters.  Don't use a background that's
either too busy or a similar color to your font. This will make
the text very difficult to read, and visitors will leave
quickly. I've seen a black font on a midnight blue background,
and a white font on a pale yellow background. They were both so
hard to read that I left in less than a minute.
Creating a website that's easy to use and pleasing to the eye
will be a pleasant experience to visitors. This will keep these
visitors on your site longer and increase the chance that they
will buy something from you.
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