John Deere tractors are painted green - so are encoders produced
by Gurley Precision, rental equipment from Sunbelt, and metering
pumps from Pulsafeeder. Many manufacturers report that they sell
more products when they are painted green. Why? How could this
trend impact the Internet Design Industry?
Green has a long symbolic history. In Celtic myths, the Green
Man was the god of fertility. Green was a sacred color in
Egyptian culture, representing hope and the joy of Spring. In
the 15th century, green was the color of choice for wedding
gowns because of its symbolic ties to purity and virginity.
Green has a significant psychological impact on the human mind.
It is the most soothing color to the eye and can aid in the
healing process. Studies have found that people who work in
green environments have fewer stomach problems. Teething infants
find comfort in green surroundings. When London's Blackfriar
Bridge was painted green, reported suicides dropped by 34%.
The fact of the matter is that our natural environment, when it
has not been polluted, is saturated with the color green. Green
makes things appear natural, fresh, and ecologically beneficial.
When equipment is painted green in an industrial environment,
the illusion of safety and normalcy is fostered. People in this
unnatural environment tend to have the sense that things around
them are clean and that their personal health is not at risk.
The psychological impact of the color green can be applied to
advertising, corporate identity, and electronic media.
At the time of this writing, the vast majority of industrial Web
sites are designed in shades of gray, blue, and brown. This is
partly due to the fact that the featured products are also those
colors. Industrial manufacturers trying to boost their revenue
through Internet sales and marketing may find that implementing
green in their Web sites could be helpful.
If your potential e-business customer is sitting in an an
unnatural environment, whether an office cubicle or on an
assembly line, give them something soothing to look at. Why not
use some green in your design?
About the author:
Jake Gorst is a writer, fiml maker, and president of Exploded
View (http://www.explodedview.tv), a new media advertising and
design company. He also is a frequent contributor to various
trade publications on topics related to Web site and
architectural design psychology and trends. Previously, Gorst
served as Vice President and Chief Creative Officer for E-Media
Publishing, Ltd. and as an Internet content developer for
Citibank and other Long Island based corporations.