If you have a site you want to be "sticky" - meaning visitors
will hang out at your site and check it out for awhile, and then
come back for more visits due to changing content they want to
see - you need to have a strategy. You need to know what your
site theme needs to draw targeted visitors back again and again.
No matter what you do with your site - you need good content
that changes - relating to what people want to know about. The
content must be timely, pertinent, consistent with site theme,
and offer something of value to the visitors. Some strategies
are offered below.
Figure out what is new, or innovative for your site theme. What
can you post in updates that will make the curious come back? Is
there a new product, a new site announcement, a new article
(especially in a series that is continuous), a new prize or
contest to win? Think over your options and see what relates
with your site.
Offer a way for visitors to win something - or offer freebies
they can win, or discount coupons on items - just for visiting.
Don't go broke over this, but find something of use and which
follows your site theme. You might even get donations of
products or samples from a company that wants its link or banner
on your site, and perhaps has its logo on the samples. When
winners are picked, list them at the page or in your ezine so
that visitors will return to find out if they won. It will also
add credibility that you are actually awarding prizes. Keep the
winners current and post any "thank you" messages the winners
send to you.
Include ways to collect email addresses from visitors - a site
or product review, or a guest book to sign, or a trivia
questions to answer - come up with some way to make people leave
you with their email or contact information. You can then
communicate with them about some new situation you want them to
know about. Always give them a chance to be removed from your
list - but if you offer useful updates, they will likely want to
stick with you.
Ask your visitors to refer the page to their friends, and reward
them for it. Let them know they are valued and you are looking
out for them - give them a reason to WANT to refer your site to
others. Give your visitors an easy way to bookmark your page,
and to WANT to bookmark your page.
Offer new games to play, stock quotes that are current, news
feeds, or some other type of changing information. Just get them
to come back and visit. Leave them with a cliff-hanger. Make
them want to see what you do or say next. Just get them to keep
coming back for more - and make sure to update your site to make
sure they come back and can depend on you!
About the author:
P Roe has been on the Internet for over 5 years. What once
worked well doesn't work now, and new tactics are tested. The
tactics are given out in the free newsletter, "Ponderings" -
subscribe by email mailto:firstname.lastname@example.org?subject=ponderings
For samples of "sticky" sites - see ours at