It's imperative that your website's information be current. This
can prevent you from many problems with your clients.
If you have anything on your site that's date sensitive, such as
a sale, promotion, coupon or similar items that have expiration
dates, then remove them when they expire. I had a friend who
used her website to advertise a sale she was having at her
store. The ad filled one entire page. Well, about six months
after the sale had ended I went to her site and found the sale
still listed. She did have an expiration date, which was a good
idea, but also caused some problems.
By leaving this expired ad up it caused some problems with a few
clients. Some people came to her store expecting the discount
mentioned in the ad, and became upset when they found out the
sale was over. Some people became so upset that she gave them
the discount anyway.
While this solved the immediate problem, she still had unhappy
customers. These customers no doubt told all their friends about
the unprofessional way the store was run. There's no way to
prove it, but I'm sure she lost sales from these unhappy
customers spreading their unfortunate experience. Also, you have
people coming in that when they find the sale has ended feel
cheated, stupid (Jeez, I didn't notice the expiration date),
embarrassed, and all around unhappy. They then try to funnel all
of these negative emotions onto the storeowner, or whoever
happens to be behind the counter. Now you have the owner and
employees feeling unhappy. It goes on and on. All because the
owner didn't remove the page or update it with something like,
"I want to thank everyone who made the sale such a success. Keep
checking back to see when our next sale will happen."
Making a simple change to the one page like this would have
prevented all of the misunderstandings, made everyone happy and
increased site traffic as people kept going back to the sales
page to see when the next sale would be.
Besides removing outdated material, you should regularly put new
content on your site.
This can be done easily by putting up new articles, news related
to the topic of your website, contests and anything else that
will keep people coming back to your site.
Putting articles on your site is an excellent way to keep it
current. These articles can also be a great way to promote your
business. There are sites on the Internet where people go to get
articles to use in their ezine or on their sites. Placing your
articles on one of these content sources can be great promotion
for you. Create a good, and short, promotional paragraph to go
at the end of your article telling readers who you are and what
your business is about and be sure it includes your website
address. These are also great places to find content if you
can't write, or just don't have the time.
Some of the content sites I use are:
Ideamarketers - http://www.ideamarketers.com/
GoArticles - http://goarticles.com/
NetterWeb - http://www.netterweb.com/articles/
Author Connection - http://www.AuthorConnection.com/
You can also offer a free online newsletter, just like the one
you're reading now. A monthly newsletter is best, but even a
quarterly one will keep your name in front of your clients and
potential clients. Again, just write an article to use in the
newsletter or use one of the above article sites to find
Keeping your site current by removing outdated listings and
adding new information will give people a reason to come back
often. And with each visit they will be expose to your products
and services, which increases your chances of a sale.
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