I've been teaching people the virtues of linking the right way for a long time in my book, "Gorilla Website
Marketing". However, there are many people out there that just haven't got it figured out yet. It seems that we are
in the middle of a "
linking crisis" and it's time that I did my part in helping to stop it before it gets out
of hand!
Right now, I'm getting about 20 link requests a day from webmasters that haven't a clue about the right way to link!
So I decided to write the "Ten Commandments of Linking" to cover all the basics for effective linking. If
somebody told you to read this article, you just might be violating one of them! If you are, don't worry about it,
you're not going to go to hell or anything. But you might just get banned on Google and that's almost worse than
going to hell! Your website's search engine rankings and traffic ALWAYS go up when you do linking right so study them
carefully and figure out if you're doing anything wrong!
The Commandments
#1) Thou Shall Always Put Up A Link
BEFORE Asking For A Link
Putting up a link to someone before you ask them for a link is proper linking etiquette and is much more effective
than the alternative. If you're going to ask somebody for a link then don't waste their time unless you've already
linked to them. This shows that you are serious about linking with their site and haven't just sp@mmed the universe
asking for links! And if you tell somebody that you've linked to them, be sure that you really have. Otherwise,
you've just lost your credibility. By the way, always tell your prospective link partner exactly how to link to your
site. I do this on all my sites. For an example of how I do this, just go to one of my link info page here:
http://www.5starshine.com/linkinfo.html
#2) Thou Shall Not Build Link
Farms
I'm seeing this commandment being violated more all the time. Some people are in such a rush to get links that they
try to link to EVERYBODY. They don't have any type of cohesive theme to their link directories. They are just a
mish mash of totally unrelated websites thrown together - in other words a "link farm"!
Think about the types of sites you want to link with and build a useful directory that is complementary to what you
are offering. For example, my website, 5 Star Shine, sells a unique type of car wax that lasts for 5 years. If you
look at my Automotive Link Directory on this website, you'll notice that I have built a nice directory about anything
related to cars. Since I sell a car related product, the people that will find useful information in my directory are
also a great source of potential customers. I'm building a useful resource and that's why I've been so successful with
this directory. Pick some kind of a niche that is complementary to what you are offering and build a great themed
directory. For example, if you sell merchandise, you might build a gift directory. That's what I did with my website,
5 Star Closeouts. Since the people that are in my "gift directory" on this site are also potential buyers of
my closeout merchandise, it's a great way to build a useful resource AND let potential customers know about my
website. This seems to be working really well.
#3) Thou Shall Not Hide Thy Link
Directory!
This one really makes me want to smite somebody! Some guy will ask you for a link, but when you go to his home page,
you look around for 10 minutes and can't find a way to get to his link area from there. Most of these jokers are just
trying to be sneaky and not let their customers ever find the link directory. My general rule is that I require a link
to the link directory be prominently displayed on the home page. If I can't find it in 15 seconds or less, chances are
nobody else will and it's of no value to me!
Actually, 50 links on one page is really pushing it in my opinion. If you have more than 50 links on one page, then
you are doing something wrong. Google now ignores most web pages that contain more than about 50 links because many
are just link farms. When I see the 4th Commandment being broken, it's usually because somebody is trying to have
just one page of links. Of course, they're usually violating the 2nd commandment also because the site is usually a
link farm too! It's very important that your links are broken up into relevant categories and that each one isn't
over 50 links. To do this properly, you can use a program like Zeus to organize your links properly. This is the
program that I use on all my sites and it's been the key for my own number one rankings. If you'd like a discount on
Zeus, be sure to get a Gorilla Marketing
membership.
#5) Thou Shall Only Ask For a Link
When It Makes Sense For Both Websites!
This is a pet peeve of mine actually. I can't stand when some idiot wants me to add their Thailand hotel website to
my 5 Star Shine automotive directory! I don't know what planet these people come from, but they need to get a clue!
Remember, you need to be building a valuable resource with your link directory. If you are marketing a hotel in
Thailand, then build some kind of a travel theme into your link directory, or maybe a link directory of all the things
to do in Thailand perhaps. Be creative but always keep this in mind. Your goal is to build a resource that will
attract the kind of people that would be interested in what you're offering. If you do this right, your business will
pick up dramatically because your link directory will always be attracting potential customers.
About The Author
Glenn Canady teaches fellow entrepreneurs how to get traffic to their website with his course
Gorilla Website Marketing.
