Radhika Venkata (c) 2003.
Links are the main pillar of your website.
To navigate from one page to another page
in your website or to another website, you
need to keep the links.You can also create
page jumps in the same page or different
pages of your website.
If your links are not working properly,
it is difficult to navigate and your visitors
get '404 File not Found Error'.
If your visitor wants to buy your product
and clicks on your order link to found this
'404' error, how would that be?
If you keep a free demo on your site for
demonstration purpose to your visitor and your
link doesn't work means, you are losing a
potential customer.
So why don't you take a little bit more interest
in creating your links?No matter where you are
keeping them-your website,your emails,Autoresponder
courses, banners etc.
***
1.Proper html format for the link:
<*A HERF="order.html">Order here!</A>
(* next to < is just to make the format to display
here)
This is the basic format for keeping a link.
The URL is case sensitive.Though the 'www.yoursite.com'
is not case sensitive, the 'order.html' part is
case sensitive.So one typo...That's it.
Nobody goes to your order page.
***
2.Always keep good content pages in first level
directories.This keeps you in good ranking in
search engines.
http://www.yoursite.com/one/two/page.html
has less chances of crawled by search engines than
http://www.yoursite.com/one/page.html.
***
3.Always check links by going to that pages.If you
keep them in emails, then send them to your email
address and check the link by yourself.
***
4.Participate in link exchanges:Search engines think
that your site is popular when other sites point
to your site.This keeps you in good positioning
in search engines.
***
5.One common mistakes most people do is when they
update the website and changed the html pages to
another directory, they will forget to keep some sort
of redirection to the new page.Especially true with
important pages that has many links in it.
So people who bookmarked the old page can be
redirected to new page.
***
6.Affiliate links:Most people are reluctant to click
on the affiliate links.You have to hide them sometimes
to get good click thru ratio.
Check out here:
http://www.webmasters-central.com/t/siteprotection/affiliatelinks.php
***
7.Long URLs in the links:These tend to break when you
send them in emails.When you click on them they don't
send you to the page that you are supposed to.
You can use the above redirecting technique with short
URLs.
***
8.If you are advertising about a particular product
use the link that lands the visitor on the products
page.Don't use your main website URL for everything.
***
9. Track your links in your ad campaigns: Well you want to know
which campaign brought you profits. For this you should know
howmany people clicked on your URL and how many bought your
product. Here is a little script that you can use to track your
urls in your campaign.
http://www.scripts4webmasters.com/clicktracking/index.php
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Radhika Venkata
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Thanks for reading.
