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The Power of Color
Joanne Glasspoole
Do
you find it hard to choose
color schemes for your Web
designs? It is a question
I get asked often. An effective
color scheme can make or
break your Web site. If
it doesn’t convey
the personality you are
trying to achieve, you may
end up alienating the people
you are trying so hard to
get to notice you.
In
my quest to design successful,
attractive Web sites, I
spend a lot of time picking
colors. Making sure colors
coordinate well with each
other is not an easy task.
But, with the right tools
and a good sense of what
looks right, you can achieve
the look and feel you desire.
Color
has the power to make us
feel hungry, cool, warm,
excited, sexy, joyful, sad.
Can you imagine the world
without color?
Following
is a brief summary of some
of the emotions/feelings
associated with color:
- Red—warmth,
love, anger, danger, boldness,
excitement
- Orange—cheerfulness,
low cost, affordability
- Yellow—attention-grabbing,
comfort, liveliness, cowardliness
- Green—durability,
reliability, environmental,
luxurious, optimism
- Blue—professionalism,
loyalty, reliability,
honor, boredom
- Purple—power,
royalty, elegance, artificial
- Gray—conservatism,
traditionalism, intelligence,
serious, dull, uninteresting
- Brown—relaxing,
confident, casual, reassuring,
earthy
- Black—elegance,
sophistication, formality,
strength, illegality,
depression, morbidity
- White—cleanliness,
purity, newness, virginity,
peace, innocence, simplicity,
sterility
The
above associations are not
universal. Depending on
the country, different colors
can mean different things.
If you are designing a Web
site for an international
audience, it is crucial
that you pay particular
attention to choosing your
color schemes. Choosing
the wrong colors may prove
detrimental to the success
of your Web site.
For
more information about color,
visit the following Web
sites:
About
the author: Joanne Glasspoole
is the editor/publisher
of CYBER QUEST. Each issue
is jam packed with original
reports, news briefs, cool
Webmaster tools, and more.
To subscribe, send email
to Majordomo@lists.kdv.com
with “subscribe cyberquest”
in the body of your message.
Visit Joanne’s web
site at http://www.glasspoole.com
Thanks for reading.
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